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Coming Soon Automated Speed Enforcement

Updated June 9, 2025 

The ASE camera coming soon sign was installed on Friday June 6, 2025. The cameras will go live on Friday September 5, 2025. The locations are:

  • Greenwood Street |Rintoul Crescent to Robert Street (both directions)
  • Main Street | Simon Street to Jelly Street (both directions)
  • Owen Sound Street | Second Ave West to O'Flynn Street (both directions)
  • Victoria Street | Franklin Street to Andrew Street (both directions)
  • William Street | First Avenue East to O'Flynn Street (both directions)

 

Updated June 6, 2025 

Signs announcing Automated Speed Enforcement (ASE) are now being installed in select locations around town! Keep an eye out as Shelburne continues its commitment to safer roads.

At its meeting on March 10, 2025, the Town Council authorized the implementation of ASE to enhance road safety. In partnership with Global Traffic Group Ltd., this technology aims to change driving behaviours, reduce speeding, and increase safety in designated Community Safety and School Zones.


At its meeting of March 10, 2025 Council of the Town of Shelburne authorized Staff to implement Automated Speed Enforcement in Shelburne.

Report LS2024-09 Implementation of Automated Speed Enforcement
Report LS2025-02 Automated Speed Enforcement Update 
Report CAO2023-20 Traffic Calming Review

In 2025, the Town of Shelburne partnered with Global Traffic Group Ltd. to provide their technology and extensive experience of automated speed enforcement to Shelburne.

What is Automated Speed Enforcement?

In 2019 the Ontario Government passed O. Reg 398/19 allowing municipalities to deploy Automated Speed Enforcement in designated Community Safety Zones and School Zones. Automated Speed Enforcement (ASE), also known as Photo Radar, is an automated system that uses a camera and a speed measurement device to detect and capture images of vehicles travelling in excess of the posted speed limit. ASE is focused on altering driver behaviour to decrease speeding and increase safety.

How Automated Speed Enforcement Works

When a vehicle exceeds the posted speed limit in an ASE area, the ASE system captures an image. A Provincial Offences Officer reviews the image and issues a ticket. The ticket, including a digital copy of the image and an enlargement of the license plate, is mailed to the registered plated holder within 30 days of the offence.

Tickets are issued to the registered owner of the vehicle regardless of who was driving. No demerit points will be issued and the registered owner's driving record will not be impacted.

Frequently Asked Questions (FAQ)

Why Automated Speed Enforcement?

Although every municipality uses different methods and techniques to help enforce speed limits, ASE is one method that has proven to be effective in other Canadian provinces and around the world.

What are the benefits of ASE cameras installed on our roadways? 
  • ASE Cameras help to enforce speeds limits on our roads.
  • ASE units are an important reminder to drivers to slow down in areas where children and other vulnerable road users are.
  • Drivers travelling the posted speed limit are more likely able to stop in the case of a spontaneous event. Lower speed can also mean a less severe outcome.
  • If you drive the posted speed limit, ASE will not affect you at all.
  • Evidence shows that driver behaviour begins to change over time with a "halo" effect created. This means that drivers may begin to adhere to the speed limit in areas even where ASE is not present, resulting in safer and more peaceful communities for everyone.
Why is ASE being used instead of traditional enforcement?
While traditional enforcement will still be used, ASE is a complementary method that enables police officers to focus on other critical and time-sensitive tasks. Through ASE, incidents of speeding can be detected on an ongoing and consistent basis, ensuring that school children and other road users always feel safe, not just during traffic blitzes. Using ASE consistently also lends to altering driver behaviour for ongoing road safety.
How effective is ASE in reducing speeding?

Studies indicate that ASE systems generally reduce speeding and improve road safety. For example, the City of Toronto reported a significant reduction in speeding incidents in areas where ASE was deployed.

How much is the ASE Program costing the municipality? 

There is no cost to the municipality. Global Traffic Solutions provides the technology and systems required for the program to efficiently run. Revenue generated through the Program is split with the vendor.

All revenue received by the municipality will be used to improve traffic calming and road safety measures - the funds go back to the community for improvements to overall road safety and to further promote traffic calming measures. 

How are the funds collected used? 

The municipality will use the funds (municipality portion – net fine revenue) from the fine payments to fund and invest in road safety measures and initiatives across the municipality.

The victim fine surcharge portion is submitted to the Province like any other ticket offence. The municipality retains any net fine revenue, after expenses. 

How will I know if there is a camera present? 

Municipal Speed Camera Coming Soon

 

In accordance with the signage requirements of O. Reg 398/19, the "Municipal Speed Camera Coming Soon" signs will be displayed for 90 days. 

 

 

 

 

 

Municipal Speed Camera In Use

 

Following the 90 days, the "Municipal Speed Camera In Use" signs will be posted in the designated Community Safety Zone.

Where are the ASE units being installed? 

Provincial legislation permits municipalities to create by-laws that permit the use of ASE units exclusively in school zones and community safety zones.

The ASE camera coming soon sign was installed on Friday June 6, 2025. The cameras will go live on Friday September 5, 2025. The locations are:

  • Greenwood Street |Rintoul Crescent to Robert Street (both directions)
  • Main Street | Simon Street to Jelly Street (both directions)
  • Owen Sound Street | Second Ave West to O'Flynn Street (both directions)
  • Victoria Street | Franklin Street to Andrew Street (both directions)
  • William Street | First Avenue East to O'Flynn Street (both directions)
What times of the day are the cameras active? 

There will be no disclosure with respect to camera active times under the Program. Observing posted speed limits 24 hours per day, 7 days per week, will ensure that drivers are not issued a ticket under the ASE Program.

What do I do if I get a ticket? 

The registered owner of the motor vehicle is liable for the speeding ticket. Owners disputing the alleged contravention have the following options available to them:

  • Pay the Penalty Notice
  • Request a review by a Screening Officer
  • Request a review by a Hearing Officer

Convicted owners will not be subject to demerit points. 

How will I receive the speeding ticket? 

Registered owners of vehicles that are caught by ASE cameras travelling in excess of the posted speed limit will receive a Penalty (Offence) Notice in the mail.

A photograph of the vehicle that was speeding will be on the offence notice along with the enlargement of the vehicle's license plate.

The location of where and when the speeding offence occurred, as well as the speed of the vehicle and the posted speed limit will also be on the ticket. 

How do I pay the ticket? 
  • An online payment portal
  • In person by cash, cheque (made payable to the municipality) or debit
  • By mail to the municipality 

Speeding is a big issue on my street. How can I request to have an ASE camera installed on
a specific street? 

First and foremost, ASE is regulated through O. Reg 398/19 so there are several rules and processes our municipality has to follow in deploying ASE. One of these rules is for ASE locations – ASE can only be deployed in designated Community Safety Zones and School Zones. Longitudinal data, motor vehicle collisions, historic safety concerns, and communal complaints are also considered in the internal ASE site selection. 

The cameras have been rotated to a site near me but the signs still says "Municipal Speed
Camera Coming Soon", are the cameras live? 

Once cameras are rotated, they undergo a testing period where images are taken to ensure the camera is placed in an appropriate location and properly calibrated. Once the testing period is over, the "Coming Soon" sign will be replaced with an "In Use" sign to indicate that the cameras are live. 

Are threshold speeds being disclosed? 

No, we do not disclose threshold speeds. Speed limits are not guidelines – they are the law.

Driving at, or below, the posted limit will ensure a ticket is not issued.

Are demerit points issued? 

No, demerit points are not issued. A fine is sent to the registered owner of the vehicle, regardless of who may be driving the car. 

Will there be warning signs posted when you enter an area with ASE? 

Yes, there will be clear signage ahead of the ASE units. Coming Soon signs will displayed for a period of 90 days prior to an ASE unit being operational. Once the cameras are installed and working, an In Use sign will replace it to indicate that charges are now being issued. 

Why does the registered plate holder receive the ticket instead of the person who was
driving when the ticket was issued? 

Under the Highway Traffic Act, drivers can be held responsible for how their vehicles are being used. ASE systems cannot capture images of drivers or passengers, so owner liability is in effect and results in the registered plate holder receiving the ticket. 

Are charges reviewed by a Provincial Offences Officer or are they automatically issued?

All charges are first reviewed by a Provincial Offences Officer. If warranted, an Offence Notice (fine), with a copy of the captured image, is sent to the registered owner of the vehicle within 30 days, with no demerit points issued.

What is a Community Safety Zone and where are they located? 

A Community Safety Zone is an area designated through a By-law (that is passed by council) to identify it as a road segment of higher risk or concern. Certain Highway Traffic Act fines (including speeding) are doubled in Community Safety Zones, which are mostly located close to schools and school zones. 

 

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Administrative Office
203 Main Street East
Shelburne, ON L9V 3K7

Phone: 519-925-2600

Fax: 519 -925-6134

Hours of Operation
Monday to Friday, 8:30 a.m. to 4:30 p.m.
Closed between 12:00 pm to 1:00 pm

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